Ford

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For the 2010 model year, the Ford Fusion adds an all-new hybrid model. The Ford Fusion Hybrid and Mercury Milan Hybrid join the Ford Escape and Mercury Mariner Hybrids, doubling both the size and volume of Ford's hybrid lineup.

"Offering consumers more fuel-efficient vehicle choices, including improving and increasing our hybrid vehicle offerings, is part of Ford's broad plan to deliver technology solutions for affordable fuel economy for millions," Kuzak said.

"With the new Ford Fusion and Mercury Milan hybrids, we are now able to offer even better range of travel on battery power at a greater speed, thanks to a more efficient, seamless transition between the battery-powered motor and gasoline-driven engine," he said. "These new hybrids will exceed expectations on all fronts - fuel efficiency, comfort, convenience and drivability."

The Ford Hybrid team has developed a powertrain system that combines the best attributes of the gasoline engine and electric battery-driven motors to deliver the optimal experience for the customer in terms of driving performance and fuel economy. Additionally, the propulsion system for the Ford Fusion Hybrid and Mercury Milan Hybrid transitions between gas and electric power and back more efficiently and seamlessly.

The overall system upgrade allows the Ford Fusion Hybrid and Mercury Milan Hybrid to operate longer at higher speeds in electric mode. The hybrid vehicles can operate up to 47 mph in pure electric mode, approximately twice as fast as some competitors. Plus, the city driving range on a single tank of gas is expected to be more than 700 miles.

The next-generation hybrid system features:

* New 2.5-liter 4-cylinder engine (155 horsepower/136 lb.-ft. of torque) running the proven Atkinson cycle mated to an electronically-controlled continuously variable transmission or e-CVT.
* Intake Variable Cam Timing (iVCT), which allows the vehicle to more seamlessly transition from gas to electric mode and vice-versa. The spark and cam timing are varied according to the engine load to optimize efficiency and emissions.
* Enhanced electronic throttle control reduces airflow on shutdowns, reducing fueling needs on restarts.
* Wide-band lambda sensor analyzes the air-fuel ratio and adjusts the lean/rich mixture accordingly to keep the system in balance and to minimize emissions.
* A new smaller, lighter nickel-metal hydride battery has been optimized to produce 20 percent more power. Improved chemistry allows the battery to be run at a higher temperature and it is cooled using cabin air.
* An added variable voltage converter boosts the voltage to the traction battery to operate the motor and generator more efficiently.
* A new high-efficiency converter provides 14 percent increased output to accommodate a wider array of vehicle features.
* Smarter climate control system monitors cabin temperature and only runs the gas engine as needed to heat the cabin; it also includes an electric air conditioning compressor to further minimize engine use.
* The regenerative brake system captures the energy normally lost through friction in braking and stores it. Nearly 94 percent energy recovery is achieved by first delivering full regenerative braking followed by friction brakes during city driving.
* A simulator brake actuation system dictates brake actuation and delivers improved brake pedal feel compared to the previous generation braking system.

"Because our hybrid can run at a much higher speed in electric mode, you can do so much more in city-driving situations," said Gil Portalatin, Hybrid Applications Manager. "Under the right conditions, you can drive in your neighborhood or mall parking lots without using a drop of gasoline."

The Ford Fusion Hybrid also offers drivers a way to be more connected to the hybrid driving experience thanks to Ford's SmartGauge with EcoGuide, a unique instrument cluster execution that helps coach them on how to optimize performance of their hybrid.

SmartGauge with EcoGuide features two, high-resolution, full-color liquid crystal display (LCD) screens on either side of the analog speedometer that can be configured to show different levels of information, including fuel and battery power levels, average and instant miles-per-gallon.

EcoGuide uses a multi-layered approach to coach the driver to maximum fuel efficiency.

A tutorial mode built into the display that helps the driver learn about the instrument cluster and the hybrid in a whimsical way that does not overpower. Technical enthusiasts will love the detailed gauges that will help them learn to become more efficient in their driving. Everyday drivers will love another new feature in this same gauge cluster. Called "Efficiency Leaves," the system "grows" leaves and vines on-screen to reward customers for efficient driving.

Drivers can choose one of four data screens to choose the information level displayed during their drives. They are:

* Inform: Fuel level and battery charge status
* Enlighten: Adds electric vehicle mode indicator and tachometer
* Engage: Adds engine output power and battery output power
* Empower: Adds power to wheels, engine pull-up threshold and accessory power consumption

All levels can show instant fuel economy, fuel economy history, odometer, engine coolant temperature, what gear the car is in and trip data (trip fuel economy, time-elapsed fuel economy and miles to empty). The engine coolant temperature indicator turns green when engine conditions are warm enough to allow engine pull-down.

Several other elements help differentiate the Ford Fusion Hybrid from its gas-powered sibling, including unique hybrid "road and leaf" badging on both sides and the rear of the vehicle; unique 17-inch, eight-spoke wheels; eco-friendly seat fabric made from post-industrial 100 percent recycled materials; and a standard 110-volt power outlet.

Ford Focus

The new Ford Focus Sedan retains the strengths of its predecessor but gains the new Focus 'kinetic design' exterior and high quality interior with a profusion of exciting driver assistance features and technology usually only seen in the larger car segment.

Customers can choose from four distinct series: the well equipped Ambiente entry model with an impressive number of standard safety and driver assistance features, followed by the Trend with higher specification, ascending to the classic luxury of the Ghia and modern 'techno' feel of the Titanium series.

Customers can further enhance and personalise their vehicles with optional 'X' packs for the Ghia and Titanium models, and a variety of themed option packs targeted to specific customer needs - Sport, Comfort, Style and Business (availability depends on market) all of which are applicable to all four series options.

'Kinetic Design' Styling

"The new Ford Focus provides the ideal template for applying Ford of Europe's 'kinetic design' styling," said Stefan Lamm, Ford of Europe's head of exterior design. "For the first time in Ford's C class segment, using the Ford Focus, we have incorporated full and muscular surfaces, bespoke styling and our trapezoidal signature features. Full wheelarches draw the eye to the wheels and underline Ford's status as a leader in driving dynamics."

The interior styling of the new Focus also received a fresh approach with bold design statements, high quality finishes and hard-wearing materials all completed with a high level of craftsmanship. Most prominent for the driver is a new instrument cluster of a 'binocular' style with instruments illuminated in red.

New Technology

A number of new standard driver assistance features have been introduced on all new Ford Focus models with further technology options.

These features include:

* Standard Ford Easyfuel capless refuelling system with misfuel inhibitor
* Standard emergency hazard warning light activation system
* Available 'Ford Power' button for keyless start, plus keyless entry system
* New optional Tyre Deflation Detection System (DDS)
* Digital Audio Broadcast (DAB) tuner on Sony radio system
* New audio connectivity module for external devices and new levels of Bluetooth® connectivity, voice control and navigation systems
* New infotainment options include an affordable navigation system with 'SD' card slot
* 230 volt socket for direct power to appliances

The entry level Ambiente is well equipped, with standard equipment and features including six airbags, a heater with pollen filter, electric front window controls and electronically adjustable door mirrors. The Trend series has an additional power point in the load compartment and a standard trip computer. The classic luxury Ghia and cool 'techno' Titanium models both have a cooled glove box and red interior ambient lighting. These are just two highlights to demonstrate how the high equipment levels on the lead-in Ambiente model are built upon to offer additional comfort and driver assistance features as the series ascend.

High Safety Standards

Like all bodystyles in the Focus range the Ford Focus Sedan has a number of active and passive safety features as standard. A rigid reinforced passenger safety cell is the starting point. All new Ford Focus Sedan models have four standard airbags and active systems include ESP - in the majority of European markets - EBA and ABS. Passive systems also include a stroking steering column, neck injury protection, pedals that decouple from the footwell area and anti-submarining seats to prevent the driver and passengers from slipping beneath their safety belts.

All safety belts have three-way fitment with the front seats also benefiting from pre-tensioners and beltminder alert. The outboard seats on the rear bench are pre-equipped for ISOFIX. The facility for front airbag deactivation enables a child seat to be carried on the front passenger seat.

"The safety of the previous Focus was recognised in both Europe and China when it achieved a highly coveted five star EuroNCAP occupant safety rating," said Herrmann. "Despite this achievement we have added more new systems to the new model - ESP is now offered as standard in the majority of EU markets and our emergency hazard warning light activation system is also standard in all markets. This latter feature has already been used on our large and luxury cars, and has proved its effectiveness in helping to prevent rear end collisions."

Wide Powertrain Choice

A full range of Duratec petrol and Duratorq diesel engines are available for the new Ford Focus Sedan. In response to local market forces and preferences, some of these are available within limited territories:

* Duratec petrol
o 1.6-litre 100 PS/74 kW
o 1.6-litre 115 PS/85 kW
o 1.8-litre 125 PS/92 kW
o 2.0-litre 145 PS/107 kW
* Duratorq diesel
o 1.6-litre 90 PS/66 kW
o 1.6-litre 109 PS/80 kW
o 1.8-litre 115 PS/85 kW
o 2.0-litre 110 PS/81 kW
o 2.0-litre 136 PS/100 kW

The engine options are perfectly mated to the transmissions available. Depending on engine capacity and fuel type the transmissions available include 5- and 6-speed manual transmissions and the new Ford PowerShift automatic which is standard on the 110 PS and optional on the136 PS power outputs of the 2.0-litre Duratorq engine. The Ford PowerShift has been calibrated and designed to offer the driver a comfortable yet dynamic driving experience.

All engines have European Stage IV emissions levels and all, with the exception of the 90 PS 1.6-litre Duratorq and 1.8-litre Duratorq, are fitted with a standard Diesel Particulate Filter (DPF) which reduces particulate deposits by up to 98 per cent.

Acclaimed Driving Dynamics as Standard

The new Ford Focus Sedan gives the driver and passengers the acclaimed driving dynamics experience that is one of the distinguishing highlights of the entire Focus range. The first generation Ford Focus quickly gained recognition for its road handling, on-road characteristics and driving quality; attributes that have been retained through the years and naturally applied to and enhanced in the new generation.

"We started with a very strong basis in the original Focus, so for the new generation we already had high standards to meet in terms of chassis, steering and suspension," said Herrmann. "The team applied all of its learnings and experience to the new Focus, and since its launch we have been improving the car consistently.

Ford Taurus SHO

Ford Taurus SHO, one of America's favorite "sleeper" performance cars, returns to the Ford lineup, powered by a Super High Output (SHO) EcoBoost twin turbocharged engine. The Taurus SHO joins Ford's growing lineup of performance vehicles for the 2010 model year, building on the legacy of the original, which earned a spot on the Car and Driver 10 Best list four years running.

"The new Ford Taurus SHO delivers on the authentic sleeper sedan formula but adds all-new luxury-appointments, convenience features and technologies to an unsurpassed balance of power and fuel economy," said Mark Fields, Ford's president of The Americas. "This new sport derivative answers enthusiasts' calls for a premium Ford flagship sedan with even more attitude."

Introduced in 1989, Ford Taurus SHO was conceived as a discreet performance-oriented sports sedan, ideally suited to the automotive enthusiast needing the room and capability of a four-door full-size car. Produced through 1999, more than 100,000 were sold.

The original Ford Taurus SHO generated a loyal following of owners and enthusiasts, with an active club more than 1,000 members strong, an online forum with more than 10,000 registered users and a Web site (bringbackthesho.com) specifically devoted to convincing Ford to resurrect the SHO. The 2010 Ford Taurus product development team spent significant time listening to SHO enthusiasts.

EcoBoost™ Twin-Turbocharged Power

The foundation of the new 2010 Taurus SHO is a 3.5-liter twin-turbocharged EcoBoost V-6 engine. This advanced powerplant generates an estimated 365 horsepower at 5,500 rpm and 350 ft.-lbs. of torque at 3,500 rpm, resulting in significantly improved power, torque and fuel economy compared with larger, normally aspirated engines. This also is Ford's most powerful EcoBoost engine.

A key feature of this EcoBoost engine is gasoline direct injection. The direct injection of fuel into the cylinder during the intake stroke, as opposed to port-style injection to an externally mounted intake, produces a well-mixed air-fuel charge. Fuel vaporization during the intake stroke cools the incoming air, improving volumetric efficiency and lowers the likelihood of knock.

The results are improved throttle response, reduced cold start emissions characteristics and improved fuel economy. The cooled charge enables an increased compression ratio, improving efficiency at partial load, while the higher compression ratio allows for better volumetric efficiency under full load engine behavior. Customers will experience normally aspirated V-8 power, without compromising V-6 fuel economy.

The 3.5-liter EcoBoost V-6 also uses twin turbochargers, as opposed to a single unit. The reduced size of each turbocharger results in reduced internal inertia, allowing this advanced engine to avoid the "turbo lag" often prevalent in earlier-generation turbocharged applications. From the driver's seat, the rewarding result is linear power delivery across a broad torque band from 1,500 through 5,500 rpm. Peak torque building quickly off idle ensures responsive acceleration from a standing start.

SelectShift with paddle controls and All-Wheel Drive

The new Ford Taurus SHO driveline combines a high-capacity six-speed 6F55 SelectShift transmission with a sophisticated torque-sensing All-Wheel Drive System. These components work in harmony to deliver ample traction when putting EcoBoost power on the road. The six-speed transmission offers a wide array of gears to enable spirited acceleration, yet comfortable high-speed cruising, through a 2.77 to 1 final drive ratio.

SelectShift provides conventional automatic operation or a manual shift mode that gives the driver complete control over gear selection. For performance-minded drivers, paddle controls allow "match-rev" downshifts and will hold manually selected gears for precise control. Intuitively operated, a squeeze on either paddle will deliver an economical upshift under acceleration, while a gentle push forward brings a smooth downshift, synchronizing the engine and transmission speeds for responsive and positive engagement.

The Ford Taurus SHO driveline is contemporized with the incorporation of a sophisticated All-Wheel Drive System that engages automatically and unobtrusively. The unit contains an advanced array of internal electromechanical clutches to efficiently distribute torque to the wheels with optimum traction. Standard all-wheel drive allows the Ford Taurus SHO to efficiently deliver its high performance to the pavement under a wide variety of conditions.

"Taurus SHO suspension and steering have been sport-tuned to provide discriminating drivers with precise control, confident handling, communicative feedback and a compliant ride," said Pete Reyes, Taurus chief engineer.

Ford Taurus SHO features an advanced electronic power-assisted steering (EPAS) system, providing responsive road feel and enhanced on-center balance while offering the additional benefit of increased fuel economy. SHO also features a sport-tuned suspension with unique shock absorbers, springs, stabilizer bars and strut mount bushings specifically developed and harmonized to deliver the highest level of Ford DNA road holding, cornering agility and steering responsiveness available in a Blue Oval full-size sedan.

Ford Taurus SHO takes full advantage of the multi-link SR1 rear suspension design. Named for the 1:1 shock absorber ratio, this configuration provides an inherently stable baseline for the SHO development team to fine tune for enhanced driver control and agility. In addition, the SR1 rear suspension geometry provides increased travel, while enabling the use of 19- and 20-inch wheels and tires.

For the discriminating automotive enthusiast, Ford Taurus SHO offers an available SHO Performance Package consisting of upgraded brake pads, recalibrated EPAS for even more responsiveness,a "Sport Mode" setting for the standard AdvanceTrac® Electronic Stability Control and a shorter 3.16 to 1 final drive ratio for faster acceleration. Summer-compound 20-inch Goodyear Eagle F1 performance tires on premium painted wheels also are included.

SHO Specific Subtlety

A key element of the authentic SHO formula is the subtlety of its unique exterior design cues. Features include sporty premium painted wheels, wrapped in standard low-profile 19-inch Goodyear Eagle or optional 20-inch Michelin high-performance tires, a decklid-mounted spoiler and twin chrome exhaust tips. SHO also features a uniquely finished interpretation of the Ford signature three-bar grille with SHO-specific parking lamp bezels.

"Taurus SHO was always a stealth high-performance car," said Earl Lucas, exterior design manager. "The new SHO builds on the expressive design of the 2010 Taurus, adding subtle cues that set it apart."

The 2010 SHO is available in a wide range of new Taurus colors including Atlantis Green Metallic, a unique SHO color inspired by the iconic Deep Emerald Green hue appearing in 1991.

The new Ford Taurus SHO interior encourages performance driving. Leather-trimmed seats with Miko Suede inserts, made from recycled post-consumer yarns from plastic soft drink bottles, are comfortable and luxurious. A perforated leather-wrapped steering wheel puts the driver in smooth touch with the road. Front seats are 10-way power adjustable. SHO accelerator and brake pedals are trimmed in aluminum. The console, instrument and door panels feature SHO-specific authentic aluminum appliqués. SHO branding appears on the unique floor mats, and on the passenger side of the instrument panel.

Taurus SHO: Performance and Convenience

The 2010 Taurus SHO offers an impressive array of standard convenience features as well as optional features and content. Standard Ford Taurus SHO amenities include:

* Intelligent Access with Push Button Start, a new Taurus feature allowing drivers to enter the car and start the engine without using a conventional key. Drivers simply carry the fob as they approach the vehicle, touch the SecuriCode™ keyless entry keypad, open the door and enter, apply pressure on brake pedal and push a button to start the engine.
* MyKey allows enthusiasts to activate a restricted driving mode, persistent Belt-Minder® safety belt reminder, audio system volume limits, an earlier low-fuel warning, and consistently-engaged AdvanceTrac® stability control. The top vehicle speed can be limited to 80 mph, and speed chimes can be programmed to engage at 45, 55 or 65 mph further protecting their investment.
* Easy Fuel™ Capless Fuel Filler System, a unique feature that eliminates the need for a traditional fuel cap. Easy Fuel is a hassle-free solution that provides a consistent self-seal after every refueling.
* Ford SYNC® is the fully integrated, in-vehicle voice-activated communications and entertainment system standard on Taurus SHO. The system combines 911 Assist, Vehicle Health Report and GPS-based features including business search and call completion. SYNC connects to MP3 players, iPods, memory sticks and PDAs. The latest version of SYNC in the Ford Taurus SHO adds Traffic, Directions and Information, providing turn-by-turn route guidance and the capability to access and personalize content.
* Ambient Lighting allows the Ford Taurus SHO driver to program interior lighting from a choice of five soothing colors to suit any character or preference.

The 2010 Taurus SHO comes standard with the full array of active and passive safety equipment and features offered across the Taurus range.

Available options on the 2010 Taurus SHO include:

* Reverse Camera System, a unique SHO option, activates when reverse gear is selected providing the driver with additional rear visibility, projecting on the windscreen mounted rearview mirror.
* Adaptive Cruise Control, which allows the driver to set the Ford Taurus SHO cruising speed while using radar technology to monitor traffic travelling up to 600 feet ahead, automatically adjusting speed to help maintain a preset distance between vehicles. Adaptive Cruise Control comes with Collision Warning with Brake Support providing visible and audible warnings when slower traffic is detected ahead. Brake support is activated if the driver does not respond to provided warnings, and pre-charges the brake system to prepare the vehicle for stopping.
* Blind Spot Information System (BLIS™) with Cross Traffic Alert consists of two multiple beam radar modules, one each per rear quarter panel. When an adjacent vehicle enters the defined blind spot zone, and indicator alert provides driver warning in the corresponding sideview mirror.
* Cross Traffic Alert uses existing BLIS radar modules to sense oncoming traffic while the Ford Taurus SHO is slowly backed from a parking space. When cross traffic appears within three car widths, the system provides a visible message on the instrument panel in combination with a sideview mirror warning and an audible signal.
* Multi-Contour Seats with Active Motion™ can be specified in conjunction with heated and cooled first-row positions in the new Ford Taurus SHO. Multi-Contour functionality provides subtle but continuous massage to help prevent back pain and fatigue and is ideally suited to meet the needs of long-distance drivers.
* Voice-Activated Navigation System includes a 10 GB music juke box hard drive and a single CD/DVD player. When combined with the optional rear camera system, rearview projection appears on the centerstack-mounted navigation screen.
* Sony Audio System offers 12 speakers, a digital amplifier, 390 Watts of continuous power (RMS), 115 dB of maximum bass sound pressure level and Dolby® Pro Logic® II surround technology.

The 2010 Taurus SHO will be built at Ford's Chicago (Ill.) assembly plant and will be available in dealerships in summer 2009, starting at a base price of $37,995, including destination.

History

Both known and loved for its high performance and unassuming exterior, Ford Taurus SHO was launched in limited production with only a five-speed manual transmission only for the 1989 model year. Introductory advertising positioned Ford Taurus SHO as putting "power in the hands of a fortunate few."

Demand for the genre-defining Ford Taurus SHO was underestimated, as 15,519 units found homes with eager, enthusiastic owners in the initial model year. The closest performance comparison at the time was the BMW 528i, costing tens of thousands more than the SHO.

Beyond significant performance capabilities, Ford Taurus SHO included features normally found on much more expensive cars such as ABS, Keyless Entry, a JBL audio system and sporty-yet-luxurious interior appointments.

Two key factors made the original Ford Taurus SHO sedan a favorite of the automotive cognoscenti, right out of the gate. The critical element, a Yamaha-developed 3.0-liter V-6 engine delivering 220 horsepower, delivered thrust through a five-speed manual transmission. The SHO twist was design subtlety.

Traditional American high-performance cars shouted their intentions with racing stripes, hood scoops and raised white letter tire sidewalls. Ford Taurus SHO was understated, stealth.

From the V-8 Ford sedans from the '30s and '40s, the 1957 Fairlane 500 driven by Robert Mitchum in Thunder Road, through the mid-'60s Falcon Sprint, many Ford sedans offered unexpected performance in their price classes. A performance-minded customer of the day could specify a sleeper Ford sedan by shrewdly mixing and matching powertrain options and trim levels. Until the Ford Taurus SHO arrived, this involved a special order and dealer-installed upgrades.

Ford Taurus SHO was an OEM interpretation of a time-honored hot rod recipe, to make the car faster than it looks. Automotive enthusiasts called the Ford Taurus SHO a "sleeper" as it delivered performance beyond the promise of its understated design. The December 1989 issue of Car and Driver reported a 0-60 figure of 6.6 seconds, a quarter-mile elapsed time of 15 seconds flat and an observed top speed of 143 miles per hour.

To the untrained eye, the Ford Taurus SHO virtually was undistinguishable from the standard Taurus models, at that time the best-selling car in the United States. Ford Taurus SHO gave an enthusiastic owner the opportunity to blend in. A special-edition option package was launched for 1991, as some Ford Taurus SHO owners asked for aesthetic differentiation from normal Taurus sedan models.

The Ford Taurus SHO was mildly redesigned for the 1992 model year but kept the subtlety. Comedian Conan O'Brien spoke frequently of his personal 1992 Ford Taurus SHO on his popular late-night talk show, adding to SHO lore. A four-speed automatic transmission was offered for 1993, dramatically expanding the number of potential SHO buyers. A record 21,550 Ford Taurus SHO models were sold that year.

Ford Taurus SHO was redesigned for the 1996 model year, and given a Yamaha-developed 3.4-liter V-8 engine, coupled to a four-speed automatic transmission shared with other Taurus models. By the late '90s, Ford Taurus SHO sales began to taper off.

Ford Taurus SHO production at the Hapeville, Georgia, production facility wound down at the end of the 1999 model year. During its 10 years, more than 100,000 were sold.

Mustang Shelby GT500

The new 2010 Ford Mustang Shelby GT500 delivers the most power and refinement ever for a Ford SVT-tuned performance Mustang - and a few surprises, too.

"The 2010 Ford Mustang Shelby GT500 demonstrates Ford's continuing commitment to high-performance vehicles," said Derrick Kuzak, Ford group vice president, Global Product Development. "In addition to the numerous performance and refinement improvements inside and out, the 2010 Ford Mustang Shelby GT500 is an estimated 2 miles per gallon more fuel efficient on the highway."

"We're proud of the many enhancements that were developed jointly by the Ford and Shelby Automobiles team last year that we've now incorporated into the new 2010 Shelby GT500," said Carroll Shelby, founder of Shelby Automobiles. "Building on what we learned to create the Shelby GT500KR, this new car offers a great combination of power, handling and braking. It is truly a special car that is a great deal of fun to drive."

Ford's Special Vehicle Team used the gains made on the 40th anniversary edition Shelby GT500KR "King of the Road" Mustangs as the performance starting point and built from there. The design team, with a nod to the original Shelby Cobras from the 1960s, takes those design cues even further with nuanced improvements in both the coupe and convertible, each of which boasts a more-refined interior.

"Working together on the KR, the Ford and Shelby teams developed new systems to continually improve the iconic Mustang," stated Amy Boylan, president of Shelby Automobiles. "Those lessons learned are incorporated into the 2010 Ford Mustang Shelby GT500. This approach will help maintain Mustang's leadership position at the front of the pack and make the ownership experience even more enjoyable."

"The muscle car segment is becoming even more competitive," said Jamal Hameedi, chief nameplate engineer for SVT. "We need to uphold the Mustang badge with honor, the Shelby badge with honor and most importantly the Ford badge with honor. The 2010 GT500 is the car that will do all of that."

More horsepower, more refinement, more functionality

The combination of added horsepower, refinement and functionality makes the 2010 Ford Mustang Shelby GT500 a unique high-performance car. The 2010 Shelby GT500 delivers more horsepower and more torque than the outgoing model, thanks in part to advancements pioneered on the GT500KR.

The 2010 Ford Mustang Shelby GT500 is powered by a supercharged and intercooled 5.4-liter dual overhead cam V-8 engine expected to produce 540 horsepower and 510 foot-pounds of torque. The redline is 6,250 rpm. The car's aluminum power dome hood not only adds to the Shelby's appearance, it helps cool the engine through a hood extractor.

The Shelby's open-element air induction system features a conical air filter instead of a flat-panel closed system to reduce air restriction. This approach allows more air to be pumped through the engine, producing more power and increasing the engine's efficiency.

A cold-air intake feeds the coolest air possible directly into the air box, helping further increase horsepower. The intake necessitated moving the Cobra snake badge to the other side of the grille to enable maximum airflow.

The twin-disc clutch on the six-speed manual transmission has been significantly upgraded, improving drivability and NVH. The discs on the 2010 Ford Mustang Shelby GT500 are larger - 250 mm in diameter compared with 215 mm in diameter on the outgoing model - and made of copper and fiberglass to make them more robust.

A unique component of the twin-disc system is the control of the intermediate disc. Rather than floating, it instead has six straps that control the engagement of the clutch, improving drivability.

The 2010 Ford Mustang Shelby GT500 offers customers improved straight-line acceleration, plus fuel savings when cruising on the highway in the top gears. Gears 1-4 remain the same, but fifth gear changes from .80 to .74 while sixth gear goes from .63 to .50, meaning that the 2010 Ford Mustang Shelby GT500 will turn lower engine RPMs in those gears and deliver improved fuel efficiency. The new final drive ratio, from 3.31 to 3.55, enables the improved acceleration in lower gears while complementing the revised fifth and sixth gear ratios.

The Shelby's distinct sounds will be apparent as always, though with new refinements, thanks to the work of the Noise, Vibration and Harshness (NVH) team. A patented resonator placed between the air filter and engine throttle body helps keep unwanted noise in check.

"You still hear the supercharger but not so that it's intrusive," said Kerry Baldori, chief functional engineer for SVT. "It's the same with the exhaust. You want people to know you're driving something special, but you don't want an exhaust note that overpowers the whole interior.

"We spent a lot of time getting the right sound quality out of the exhaust so you get that nice, crisp Shelby sound outside and a pleasant sound inside the cabin. It's a nice balance; one isn't overpowering the other."

Driving dynamics also are improved, thanks to SVT's signature chassis tuning as well as new 19-inch Goodyear F1 Supercar tires and forged aluminum wheels on the 2010 Ford Mustang Shelby GT500 coupe and 18s on the convertible.

Spring and dampers have been optimized for better roll control, giving customers more confidence when braking, accelerating or turning. The new chassis tuning takes its philosophy from the KR program, with a greater emphasis placed on primary body control.

The team also stiffened the steering shaft.

"All our changes were about making the car to respond as fast and as predictable as possible," Hameedi said. "The 2010 Ford Mustang Shelby GT500 conveys an athletic, confident feel. The shifter, clutch pedal, brake-pedal efforts and overall steering efforts are easier now. We wanted to make sure we had a nice, crisp short-throw shifter that was easy to go from gear to gear."

The Goodyear F1 Supercar 19-inch tires have been upgraded, too. SVT members developed a "recipe" for the attributes and characteristics they wanted in the tire, which Goodyear's team of engineers, designers and manufacturers brought to life. The result is better grip, better handling and better NVH properties, leading to a better customer experience.

The wheels themselves complement the high-performance nature of the 2010 Shelby GT500. The 19-inch wheels are forged aluminum wheels milled on both sides. The extra machining process creates "blade" spokes with very thin, yet strong, cross-sections. The spokes have a specific curve from the rim to the hub, not only for strength, but also to accentuate the offset and width of the tires.

The 2010 Ford Mustang Shelby GT500 features AdvanceTrac, Ford's stability control system with several options for performance. The default "on" mode accommodates every-day driving, and a Sport mode delivers for those wanting to put the Ford Mustang Shelby GT500 through its paces on the track. The system also can be turned completely off, although the anti-lock brake system and other active safety systems remain in place. Standard safety equipment includes: dual stage front air bags, side-impact air bags and Ford's Personal Safety System.

Numerous aerodynamic upgrades, including a redesigned splitter, were made to the front end of the 2010 Shelby GT500.

"We worked hard to get as much downforce with as little drag as possible," Baldori said. "We worked to seal off the air that comes in the front so it can't go underneath the car. We spent a lot time sealing components such as the radiator and intercoolor to get rid of all the leak paths.

"The result of this evolution of aerodynamics is we've increased downforce, reduced drag and improved the overall efficiency of the 2010 Ford Mustang Shelby GT500."

Directing the air so it's used most efficiently was a painstaking process that ultimately will be rewarding to customers. The design of the front fascia and the car's "flush" hood helps focus air flow. The top grille focuses air into the radiator, with a rubber flap inside the engine compartment helping to seal the system. The lower grille helps cool the intercooler. SVT engineers also went as far to block off specific diamonds in the front of the 2010 Shelby GT500's distinctive grille to help maintain the correct cooling and aerodynamic balance.

A meaner, reskinned snake ready to take to the streets

The 2010 Ford Mustang Shelby GT500 is the most-robust design and most-distinctive model of the new 2010 Ford Mustang lineup. "The design we chose was a 'flush' hood where the fascia defines the entire front of the vehicle," Hameedi said. "That's very hard to execute from an engineering standpoint, but it really sets the Shelby off as very, very different from the base Mustang."

"This epitomizes the ultimate Mustang," added George Saridakis, Exterior Design manager of the Mustang and Shelby GT500. "It's all about power and expressing power."

Saridakis said his team took a cue from the Shelby AC Cobra 427 with respect to the front grilles, which are gaping and appear ready to swallow the road.

Another obvious difference for the Shelby is the addition of racing stripes, which also will now be available on the convertible. "Racing stripes made their mark on 1960s-era Ford performance vehicles," Hameedi notes. "That's something we feel is a key part of the Shelby performance DNA - maybe more so than some of our competition."

Rounding out the Shelby's exterior modifications are the unique signature coiled Cobra badges on the front grille and front fenders, a more aggressive front splitter and lower-drag rear spoiler, which added to improved aerodynamic features, round out the exterior modifications. "We wanted the spoiler raked back aggressively to minimize drag, but we also have an integrated Gurney Flap that provides the downforce," Saridakis said.

What's inside counts with the 2010 Ford Mustang Shelby GT500

The base 2010 Mustang received a powerful new interior design. For the GT500, the interior design team members challenged themselves to raise the bar even higher to create the ultimate Shelby Mustang interior.

Using genuine materials such as real leather in all seats, real aluminum on the instrument panel and Alcantara inserts on the seats and steering wheel gave the appearance a precisely crafted, jewel-like yet functional feel. "You'll definitely know you're in a Shelby," said Douglas Gaffka, Chief Designer, Shelby GT500.

The genuine aluminum finish panels have a unique-to-GT500 three-dimensional dimpled texture pattern inspired by racing clutch plates, braided hoses and cross-drilled racing brake rotors. The pattern has been painstakingly tuned to compensate for the compound curvature of the instrument panels. In addition, the "GT500" logo has been discretely engraved into the aluminum in front of the passenger as a nod to classic Shelby Mustangs of the 1960s.

This unique aluminum finish panel is fully encapsulated by an exquisite soft seamless TPO (Thermoplastic Olefin) instrument panel with a shape that resonates with Mustang's powerful heritage. The center stack flows into the console and features a sub-flush shifter trim ring, flush cup holder door and lockable console stowage featuring the word "SHELBY" engraved in its Satin Liquid Chrome release button.

All 2010 Mustangs and Shelbys feature bright 360-degree rings surrounding the gauge cluster, uninterrupted by the steering column. These rings will come in chrome for the Mustang and a Satin Liquid Chrome finish for the GT500. This finish is featured throughout the interior. An intricate cobra is etched into the center of the aluminum steering wheel badge. The Shelby Cobra appears at startup on the navigation screen, and the familiar red "SVT" logo utilizes new ambient lighting to illuminate the door scuffplate.

"When customers drive this car, they're not only going to be impressed by the performance and the Shelby heritage, but they're going to see all these carefully designed details and know they've bought a well-crafted car," Saridakis said.

Even the classic white shift knob - an icon of Shelby Mustang DNA from years past - received special attention. First, it had to be the traditional white. It also had to be specific to the Shelby. The answer was to combine the racing-stripes theme with the traditional "H" pattern found on shifters to create a one-of-a-kind knob. Like the exterior, the racing stripes wrap from end to end, encircling the knob.

Wide suite of standard features on the 2010 Ford Mustang Shelby GT500

The 2010 Shelby GT500 includes several Ford innovations and industry-exclusive standard features, including:

* SYNC: The voice-activated hands-free in-car communication and entertainment system developed by Ford and Microsoft. The system fully integrates most Bluetooth-enabled mobile phones and digital media players, providing customers hands-free cell phone and music selection capabilities - plus new 911 Assist and Vehicle Health Report provided with no monthly fees.
* 911 Assist: When a phone is properly paired, turned on and connected to SYNC, the system is ready to assist in placing a call directly to a local 911 emergency operator in the event of an air bag-deploying accident. The key advantage of SYNC 911 Assist is speed, as calls are placed directly to local 911 operators.
* Vehicle Health Report (VHR): SYNC gathers relevant information from the major vehicle control modules and packages diagnostic data into a usable format in a matter of minutes. That data packet is sent to Ford via an 800-number automatically dialed using the customer's paired and operable mobile phone.
* Ambient Lighting System with MyColor™ allows drivers to customize the interior lighting of the vehicle to suit their mood. The enhanced MyColor system features seven base colors - ice blue, purple, blue, orange, red, white and green. Customers also can create 125 custom colors by mixing the red-green-blue palette.

Available options:

* Voice-Activated Navigation with SIRIUS Travel Link™ is an industry-leading technology that will provide users with a unique, information-rich in-car experience. The suite of data services includes up-to-the-minute real-time traffic data with accident and incident information for 78 markets, coast-to-coast weather data including current conditions and five-day forecasts and fuel price information for more than 120,000 gas stations. SIRIUS Travel Link also offers sports scores and schedules and a listing of more than 4,500 movie theaters with movie times, theater addresses, movie synopses and more.

This combination of outstanding performance coupled with a fresh, exciting, well-crafted interior intensely focused on improving the entire experience will make the 2010 Ford Mustang Shelby GT500 even more sought after, and a fitting addition to a long and proud history.

Mustang Warriors

Ford Motor Company, which has dedicated more than $95 million in cash and in-kind contributions for breast cancer education and research for 14 years, announces today that it is doubling its contribution to Susan G. Komen for the Cure each time it sells a 'Warriors in Pink' package for the 2009 Ford Mustang.

"Thanks to the tremendous response from our dealers and customers to the 2008 'Warriors in Pink' Mustang, we knew we needed to continue offering the package, and we're happy to be able to increase our support for the Cure at the same time," said Connie Fontaine, Ford Experiential Marketing manager.

Produced in a limited edition of 1,000 units, the Mustang with Warriors in Pink package was designed exclusively in support of Susan G. Komen Foundation for the Cure. New upgrades for the 2009 package are featured on the Ford display at the New York International Auto Show.

Available on the Mustang V-6 Premium Coupe and Convertible models, the Warriors in Pink package includes a unique grille and will add a pink ribbon and pony fender badge, pink Mustang rocker tape striping, charcoal leather seats with pink stitching, aluminum-spoke steering wheel with pink stitching and charcoal floormats with pink ribbon and contrast stitching.

Coupes also can be ordered with the all-new glass roof option. Three body colors will be available: Black, Brilliant Silver and Performance White.

Ford Warriors in Pink

Launched in 2006, the Ford Warriors in Pink campaign recognizes the strength and courage it takes to deal with the everyday challenges of fighting breast cancer.

Ford's goal in 2008 is to donate more than $1 million for the Cure through these sales of the special Mustangs, Warriors in Pink apparel and other fundraising efforts.

The Warriors in Pink apparel collection for men and women feature important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer. All apparel is available on www.fordcares.com, and 100 percent of net proceeds are donated to Komen for the Cure.

The limited-edition 2009 Ford Mustang with Warriors in Pink will be available through Ford dealers this summer.

Mustang is one of the greatest automotive sales success stories of all time. Nearly one out of every two sports cars sold in America is a Mustang, and the Mustang is also America's best-selling convertible.